Job Description
Job Overview: The Category Manager will play a critical role in supporting insights and customer sell-in for iconic KDP brands within the Pepsi-affiliated bottler and distributor network. The role focuses on leveraging data-driven insights, building compelling customer presentations, and enabling strategic category growth. The Category Manager will collaborate closely with internal teams, bottlers, and distributors to optimize category performance and ensure alignment on growth initiatives while fostering a culture of innovation, collaboration, and excellence.
- Category Insights and Strategy: Leverage syndicated data, customer-specific insights, and market research to identify trends, opportunities, and strategies to drive category growth.
- Customer Engagement and Sell-In: Build and deliver compelling, fact-based category stories to drive customer alignment and enable strategic sell-in for KDP brands.
- Collaboration with Bottlers and Distributors: Work closely with Pepsi bottlers, distributors, and cross-functional teams to develop and execute tailored category plans that align with shared growth objectives.
- Joint Business Planning Support: Partner with bottlers and internal teams to support Joint Business Planning (JBP) processes by providing actionable insights and category expertise.
- Planogram Development and Merchandising: Develop and recommend optimized planograms and merchandising strategies that enhance category performance and shopper engagement.
- Data Analysis and Reporting: Continuously analyze sales, category performance, and customer data to identify actionable insights and communicate progress toward objectives.
- Innovation Support: Collaborate with marketing, R&D, and sales teams to support the introduction of new products and ensure successful integration into category strategies.
Why this is an exciting opportunity:
- Join a high-performing team with a strong culture of collaboration, innovation, and support for personal growth.
- Work on iconic brands and make a tangible impact on their performance within the Pepsi bottler and distributor network.
- Gain exposure to strategic category management in a fast-paced, dynamic environment, offering broad career development opportunities.
- Be part of a company that values results-driven individuals, creativity, and a passion for building brands people love.
Requirements: - Minimum of 5 years of experience in category management, shopper insights, or a related commercial role in the CPG industry.
- Bachelor's degree in Business, Marketing, or a related field (MBA a plus).
- Strong analytical skills with experience leveraging syndicated data (e.g., IRI, Nielsen) and customer data to build impactful recommendations.
- Exceptional presentation development and delivery skills, with a proven track record of building data-driven, persuasive presentations in PowerPoint.
- A process-oriented mindset with the ability to manage multiple projects and deadlines while collaborating effectively with cross-functional teams.
- A passion for category management, customer insights, and driving results for beloved brands.
Company Overview: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team thats proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be anemployer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. #J-18808-Ljbffr
Job Tags
Full time,