Job Description

Beechwood Sales and Service is a family owned and operated beer distribution company located near Milwaukee, Wisconsin. We represent the world’s best breweries including Anheuser-Busch, Diageo-Guinness, Sierra Nevada, New Glarus, and more. We are proud of our high level of service and commitment to our employees, which has earned us several recognitions as a Top Workplace by the Milwaukee Journal Sentinel. We offer an opportunity to work with world-class beer professionals in a vibrant and engaging environment. Beechwood provides industry leading benefits including competitive salaries, outstanding healthcare, a generous retirement package, paid vacation and holidays, career training, and opportunities for growth and development within our organization.

Beechwood is hiring a Director of Sales and Marketing. The Director of Sales & Marketing provides leadership, strategic direction, and operational oversight to Beechwood Sales & Service’s sales organization. This role is responsible for developing and executing business initiatives, optimizing supplier partnerships, overseeing marketing activities, and driving overall sales performance aligned with company objectives.

Essential Duties and Responsibilities

Sales Leadership & Strategy:

• Lead the development and execution of annual sales and marketing programs
• Oversee sales organization design, including department structure, role clarity, headcount planning, and resource deployment
• Drive continuous improvement across the sales department to maximize personnel and resource effectiveness
• Establish and monitor key performance metrics to ensure retail execution meets quality standards
• Ensure brand-level sales and promotional initiatives are aligned with corporate priorities

Training & Development:

• Design and implement comprehensive sales training and professional development programs
• Foster a culture of accountability, continuous learning, and high performance

Marketing & Brand Management:

• Oversee execution of company-wide marketing programs, digital platforms, and promotional activities
• Ensure cost-effective marketing investments that support overall sales growth
• Manage quality, cost, and output of the company’s sign department

Supplier Relations & Portfolio Management:

• Facilitate professional, productive relationships with supplier partners through the Brand Management Team
• Monitor supplier satisfaction and proactively address relationship health
• Manage product portfolio decisions, including SKU additions and rationalization
• Oversee efforts to recruit new supplier brands aligned with company growth strategy

Financial Management

• Develop and manage the annual sales and marketing department budget
• Evaluate sales and marketing investments to ensure proper resources allocation across channels, brands, and growth opportunities

Leadership & Collaboration:

• Maintain collaborative relationships with internal departments to support company-wide success
• Serve as a visible leader within the industry, building positive relationships with key market stakeholders
• Stay current on industry trends, competitive activity, and emerging technologies that may impact the business
• Perform other duties as assigned

Qualifications & Requirements

• MBA or bachelor’s degree in business or related field preferred
• Minimum of 10 years of progressive leadership experience in the beverage industry
• Proven experience leading large sales teams in a complex, fast-paced environment
• Strong organizational, coaching, and supervisory skills
• Exceptional verbal, written, presentation, and interpersonal communication skills
• Demonstrated business acumen, analytical capabilities, and sound financial understanding
• Strong decision-making abilities with sound judgment
• Ability to effectively engage and present to leadership teams, supplier partners, and key accounts

Physical Demands & Work Environment

• This role requires prolonged periods of sitting at a desk and working on a computer
• Must be able to occasionally lift up to 25 pounds
• Frequent local travel to supplier meetings, market visits, customer accounts, and occasional overnight travel as required
• Standard business hours apply with flexibility for occasional extended hours based on business needs

Why Join Us?

• Career development with in-house and on-the-job training
• 401K with company match + profit sharing
• PTO + paid holidays
• Mileage reimbursement
• Platinum-level health coverage including medical, dental and vision insurance with $0 in-network deductible and low premium contributions
• Wellness benefits, tuition assistance, cell phone discounts

The Sheehan Family Companies are proud to be an equal opportunity employer. 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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