Job Description

Job Description

Job Description

IRBY Group is seeking a creative, organized, and results-driven Marketing Coordinator to lead and execute marketing efforts across our dynamic portfolio of real estate and hospitality brands. From crafting shooting/editing video, social media content, to managing PPC campaigns, email & direct mail marketing, and lead nurturing funnels, this role is vital to driving awareness, leads, and growth across the organization.

This full-time, in-office role (but highly flexible and hybrid options available) is based in Downtown Mobile, AL , and supports multiple divisions including new construction, real estate investment, home sales, event venue management/hospitality, and capital raising. You’ll work closely with company leadership to produce measurable results across digital platforms and campaigns — including branding, lead generation, and online engagement.

With a salary range of $45,000 to $65,000 PLUS quarterly and annual bonuses for performance, this could be the perfect opportunity for you to shine and build meaning in a fast moving, growing organization thats focused on cool projects honoring our mission to... Improve Lives. Elevate Communities. and Challenge The Standard.

$45,000 - $65,000 yearly + bonuses & incentives

• Manage and grow our brand's presence on social media platforms, including Facebook, Instagram, TikTok, and YouTube
• Film, edit, and publish promotional and marketing videos for all IRBY Group brands
• Plan and execute direct mail campaigns targeting off-market properties and distressed sellers
• Create and manage pay-per-click advertising campaigns (Google, Facebook/Meta, etc.)
• Design and implement email marketing campaigns and automated drip sequences for leads, hiring, and investors
• Analyze marketing performance and ROI across all channels and report results to leadership
• Maintain and update the company's WordPress websites for branding and lead capture
• Coordinate marketing strategies for hiring campaigns, internal events, and investor outreach
• Work with our CRM to organize contacts, build campaigns, and ensure lead flow is optimized
• Stay current on marketing trends, real estate media, and new tools that can enhance results

• 3+ years of experience in digital marketing, preferably in real estate-related businesses
• Proficiency in social media management and content scheduling tools
• Experience with AI and other related tools for a modernized marketing approach
• Experience with pay-per-click (PPC) ad platforms such as Google Ads and Meta Ads Manager
• Strong video shooting, editing, and publishing skills (phone and/or DSLR with editing software)
• Familiarity with email marketing platforms (Mailchimp, ActiveCampaign, etc.) and CRM systems, as well as API integration of these platforms
• Experience with direct response marketing and basic design tools (Canva, Adobe, etc.)
• Comfortable using WordPress or similar website platforms to make updates
• Analytical mindset with the ability to interpret data and optimize marketing campaigns
• Excellent written communication, creativity, and organization
• Self-starter with the ability to manage multiple projects and deadlines independently

IRBY Group is a vertically integrated, family-owned real estate investment and development firm based in the heart of Downtown Mobile, AL. We specialize in acquiring, renovating, building, and reselling residential properties, along with operating a growing portfolio of event venues and hospitality assets across the Gulf Coast. Our subsidiaries include Blueprint Community Homes (affordable new construction), PROPTEK (brokerage), IRBYBuys.com (acquisitions), IRBY Capital (capital raising for real estate projects), and Yellowhammer Hospitality (event venue management and short-term rentals).

We exist to improve lives, elevate communities, and challenge the standard — and we only hire those who are driven to do the same.

Our core values are: Mission, Action, Honor, Attitude, and WIN - Play full out... No excuses.

If you're a WINNER and thrive in a fast-paced, entrepreneurial environment and want to be part of something meaningful, we want to hear from YOU!

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